PROGRESSIVE

Once upon a time, Flo only lived at the Superstore. This was some of the first work that saw her go out into the world. IT’S NOT OLD, IT’S VINTAGE FLO, OKAY?

 
 
 

DRESS LIKE FLO

This month-long social media campaign started with a YouTube star and a Flo costume, and ended with thousands of photos from people (and their pets) in those familiar white aprons. From the days when you could still customize your Facebook (!!!)

FIND FLO PRINT & MOBILE GAME

Go from searching the print ad to an interactive mobile game in one snap of a (ugh, sorry this is embarrassing but I have to say it) QR code.