GIVE THE PEOPLE WHAT THEY WANT
Between a pandemic, social unrest, inflation, and trying to figure out Gen Z, it was hard for business leaders to know what to do next. But one thing was clear: people had opinions. And SurveyMonkey—a SaaS platform made for gathering those opinions and turning them into insights, was the solution. To put SurveyMonkey in the cultural conversation, we tapped Giancarlo Esposito to give business leaders and decision-makers a wake-up call. | Nick Denman, ACD/AD
It Doesn’t Matter
No Playbook
We also worked with creators who showed the power of a survey in their own ways, from the corporate world to wedding planning. (Turns out, free pizza isn’t an office perk.)
From OOH to social, we made sure SurveyMonkey was there, reminding business leaders that in order to succeed you have to listen to the people.
